Job description

The Brand Storyteller / Creative Writer will assist with various functions on the creative team and provide support to our creative department, with a strong focus on creating and shaping branded assets, content and marketing communications messaging for a variety of client accounts. This position will work across projects and teams and may include writing and shaping headlines and content for print and outdoor advertisements, press releases and website and video scripting.

You Love:

• Words – a dictionary and a thesaurus are trusted resources in your arsenal of tools.
• A cleverly written headline, print ad, billboard or television ad.
• An emotionally charged and compelling speech, or well-articulated and inspiring quotes.
• Analyzing word choice and picking out the nuanced details between word selection.

You Are:

• A storyteller at heart, capable of shifting between a variety of writing styles: technical, academic, informative, emotional, creative, journalistic and business.
• An archaeologist. You dig into the details to uncover and craft authentic and compelling stories that resonate with audiences.
• A creative wordsmith who enjoys the challenges of finding the right combination of words and phrases to create meaning.
• A role-player capable of adjusting voice and tone to match a brand’s personality: serious, humorous, informative, inspiring.
• An excellent written communicator – you understand prose, poetry and rhetorical devices to deliver compelling and engaging content.
• Comfortable interviewing people to get to the bottom of a story.
• Comfortable in a fast-paced, demanding environment that requires eagle-eye focus and extreme attention to detail.
• A highly-motivated self-starter with strong organizational and time management skills.
• A critical thinker who enjoys writing content that engages, excites, entertains and informs.
• A good listener and willing to take direction.

You Have:

• A bachelor’s degree in Communications, Marketing, Public Relations, English, Creative Writing or related field. Consideration will be given to candidates who have over 5 years of industry experience in a similar role if they do not have a bachelor’s degree.
• Minimum 2 years in a copywriting position at an agency, or corporate environment.
• Stellar problem-solving skills and strong analytical skills.
• Ability to conduct sophisticated and creative analysis, yet translate those results to easily digestible messages, communications and storylines.
• Flexibility and ability to adjust on the fly to new demands; sense of urgency.
• An out-going, friendly, can-do attitude that thrives in a collaborative team environment. We’re looking for a “people person” who values the strength of building lasting, meaningful relationships with clients and internal team members.
• Excellent grammar, spelling skills and proofreading skills.

Job Responsibilities:

Technical, Business, Journalistic & Short-Format Content

• Incorporating SEO keywords into web content.
• Writing page meta tags and image caption descriptions for websites (web accessibility)
• Crafting headlines and body copy for billboard and print ads.
• Writing biographies
• Writing engaging and shareable social media content
• Editing for grammar, context and logic
• Writing informative, how-to, and FAQ content for web and print collateral
• Crafting radio, video and tv scripts
• Writing news-worthy press releases
• Writing advertorials or editorial stories

Narrative & Long-Format Content

• Writing complete website and landing page content
• Writing brochure content
• Long-format blog and online articles

Other responsibilities may include:

• Drafting content outlines to meet the objectives of the creative brief and project needs.
• Drafting questions to be asked of clients to further define content needs or for video interviews.
• Adjusting and adapting brand voice and tone to support the needs of the communication and client objectives.
• Content strategy and wireframing for a variety of projects: web, landing page, brochure.

Not Required, but Definitely a Plus:

• Creative, advertising writing experience
• Experience writing for websites
• Experience with WordPress website management
• SEO
• Knowledge of Human Centered Design principles

Salary and Benefits

• Competitive Salary
• 401 Matching Plan
• Health Insurance
• Paid Time Off plus Holidays
• Yearly Bonus (based on individual and corporate performance)
• Gym Membership Monthly Stipend
• Annual Retreat
• Maternity & Paternity Leave
• Continuous Learning and Educational Stipend (workshops, seminars)

Apply by submitting your cover letter, resume, and writing samples to [email protected], and please answer the following questions;

1) Where do you live and do you have reliable transportation to Charlottesville?

2) How long do you plan to live in Charlottesville?

3) What is your comfort level with each of the following; Word? Excel? PowerPoint? Acrobat? InDesign? Facebook Business Pages? Instagram? WordPress? Reels? Google Docs? Google Sheets?

4) What is your current marketing experience?

5) What is your desired salary?

6) How soon are you available?

7) Do you have any previous experience with real estate?

Job Types: Full-time, Part-time

Pay: Commensurate with Experience